To begin, we are going to use ChatGPT to generate ideas for a lead magnet. You can either provide ChatGPT with context around your product, industry, and target audience or you can provide with the literal thing you are trying to create a lead magnet for. You will find the latter a lot more effective.

Help me brainstorm lead magnet ideas such as e-books, whitepapers or webinars for [product].

Here is what ChatGPT provided:

At this point, you should review the suggestions and check for accuracy and relevance. For example, some of the suggestions provided seem a little advanced for a beginner course so it might not get the engagement I am looking for. Reviewing ChatGPT’s response, the whitepaper ideas seem advanced. Let’s ask ChatGPT to come up with some new ideas and provide who the whitepaper will be targeting.

Can you provide two more whitepaper ideas that would be appealing to people using automation and zapier for the first time?

Not only did it provide much better ideas but it went a step further in providing an outline for the papers:

Now that you have a list of ideas, you can leverage ChatGPT to help streamline the content creation process and elevate the effectiveness of your lead magnets.