How to bring your product to market with AI
From product viability to roadmaps to competitor analysis, explore how AI can help with product development.
AI is transforming how businesses bring products to market. Whether you want to test out the viability of an idea, learn from your competitors, or produce a detailed product roadmap, AI can help.
With tools like ChatGPT, you can launch better-targeted products, faster, and iterate on these to add the features your users want most. In this post, we’ll take a look at 4 different ways to come up with stronger product ideas and product roadmaps using AI.
Let’s get started.
1. Assess product viability with ChatGPT
Your product won’t succeed if it’s not a good fit for the market. It also needs to be profitable and fit with regulatory and compliance requirements.
When you’re launching something new, it can be tough to figure out if it’s viable or not. AI tools like ChatGPT can help you refine your ideas, analyze key market trends, assess the competition, and run the figures for profitability.
Here are the steps you’ll need:
Use ChatGPT to expand on and refine your initial product idea, so that you have a unique value proposition (UVP).
Have ChatGPT analyze market demand for the refined idea, digging into the current market size and projected growth rate, as well as key trends plus potential challenges and opportunities.
Come up with a list of key competitors with the help of ChatGPT—and ask the AI for ways your product could be differentiated.
Generate a financial estimate (in spreadsheet format) by asking ChatGPT for projected monthly data based on your sales assumptions. Have the AI produce a visualization of this data too.
Get a list of regulatory and compliance requirements relating to your product from the AI, along with a list of estimated impacts on the product’s viability.
Bring everything together by asking ChatGPT to sum up the overall viability of the product.
💡 Tip: Want to do a viability analysis with ChatGPT but unsure where to start? See a step-by-step walkthrough and copy our detailed prompts with this tutorial: Conducting product viability analysis.
2. Perform competitor product analysis using ChatGPT
Understanding your competitor’s products in depth helps you identify market trends and spot key areas where you could seize a competitive advantage. ChatGPT lets you dig deep into this analysis in just minutes.
Follow these steps to analyze competitors and create an executive summary:
Ask ChatGPT to identify the key competitors for your company, based on a brief description of your product or service. Have the AI format this as a table.
Carry out an in-depth analysis of the main products/services offered by these competitors, using ChatGPT’s web browsing capabilities. Prompt for this to be formatted as a comparison matrix.
Next, dig into each competitor’s pricing strategies and marketing position, identifying key target market segments and positioning strategy. ChatGPT can give you this information in table format.
Have ChatGPT search for reviews and carry out sentiment analysis for each of the competitors’ products.
Identify market trends, plus emerging technologies, for your industry using ChatGPT.
Draw everything together by prompting ChatGPT to provide a summary of key insights, with competitive advantages, key areas for improvement, and strategic recommendations. Ask the AI to structure this as an executive summary.
💡 Tip: The above steps are the tip of the iceberg. Learn how to dive deeper into competitive research here: Conduct competitor’s product analysis with ChatGPT.
3. Create a product roadmap template with AI
A well-structured product roadmap aligns your team and keeps everyone focused on shared goals. It also gives your current and potential customers a clear picture of what they can expect from your product in the future.
With AI, creating a product roadmap is far quicker and easier than doing it all manually. Here’s what you need to do:
Generate a product roadmap for your new product in ChatGPT, letting it know what resources you have, what your timescale is, and any other constraints. Get the AI to format this as a table so you can edit/update it.
Have ChatGPT suggest some ways to visualize the roadmap, then ask it for the visual format you prefer (e.g. a GANTT chart).
Draft an internal email for a monthly product update, with the help of ChatGPT. You could also use it to give high-level information to customers, e.g. via a changelog post.
Use your product roadmap to have ChatGPT create a template for future use.
💡 Tip: Get prompts and screenshots for this whole process in our guide Create a product roadmap template with ChatGPT.
4. Turn customer feedback into roadmap features
Turning raw feedback into actionable product updates is essential if you want your customers to remain fans of your product. Sorting through feedback can take a huge amount of your team’s time—so let AI help categorize and prioritize suggestions.
Here’s what to do, using Zapier and OpenAI:
Create a user feedback form (e.g. in Google Forms) to collect feedback in a structured way.
Set up a Zap in Zapier that’s triggered whenever the form is submitted.
Generate an OpenAI API key so that you can use ChatGPT within your Zap. You’ll need to add credits to your OpenAI account.
Add a ChatGPT step to your app to transform feedback into a product feature, by having the AI carefully analyze the feedback, considering different feature options and selecting the best.
Then, add a second step so that ChatGPT can turn the unstructured text into structured JSON data with key-value pairs.
Have the Zap create a new item on your product roadmap, e.g. within Notion. Get it to add the product feature to the roadmap table.
💡 Tip: We have detailed screenshots and instructions for each step in our full tutorial Transform product feedback into roadmap features.
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