Solid roundup. That Shopify SimGym concept is interesting becuase it sidesteps the core problem with A/B testing, wich is sample size. If the sims actually model customer behavior patterns well enough, the risk is everyone optimizes for the same local maxima. Real conversion bumps come from edge cases and tail behaviors that synthetic customers wont replicate unless they're trained on way more variance than current datasets.
Shopify now has an ai app builder
https://www.shopify.com/uk/editions/winter2026#:~:text=theme%20content%C2%A0editor.-,Introducing%20Tinker,-An%20app%20where
Google is definitely counterpunching well with their version of Shipmas
Solid roundup. That Shopify SimGym concept is interesting becuase it sidesteps the core problem with A/B testing, wich is sample size. If the sims actually model customer behavior patterns well enough, the risk is everyone optimizes for the same local maxima. Real conversion bumps come from edge cases and tail behaviors that synthetic customers wont replicate unless they're trained on way more variance than current datasets.