Build better landing pages in minutes with AI

4 quick and easy AI strategies for creating landing pages that help your conversion rate skyrocket.

Building a landing page can feel like trying to build IKEA furniture without the instructions. Sure, you can cobble something together, but will it hold up?

With AI tools, you can skip the headaches, design like a pro, and create a landing page that does a brilliant job of selling your product or service.

Here are four practical ways to use AI for creating stunning landing pages that work—whether you want to start from scratch, learn from your competitors, or craft copy that’s optimized for conversions.

1. Build a landing page in minutes with Gamma

Pressed for time? Gamma is like the AI version of a magic wand—it creates sleek, professional landing pages in a flash. You don’t need to be a coding wizard to use it, either. Gamma can create a whole landing page from a simple prompt.

Here’s how to do it:

1. Create a free Gamma account then click the “Create New (AI)” button on your dashboard.

2. In the design-builder wizard, click “Generate” and then enter a simple prompt like “Landing page for a freelance graphic designer.”

3. Customize the outline Gamma generates. If you’re not happy with the outline at all, just start over with a new prompt and re-generate it. Otherwise, go ahead and add or remove sections (“cards”) in your landing page outline.

4. Choose a theme for your landing page that you like (you’ll see a range of options to pick from, with different colors and fonts).

5. Generate the landing page, then edit any components of it that you want to change.

6. Publish the page on Gamma’s subdomain or link it to your own custom domain. (You’ll need a paid account to use a custom domain.)

💡 Take a look at Gamma in action in our guided tutorial Generate a landing page from a prompt.

2. Turn screenshots into full landing pages using Claude

Imagine if you could turn a simple screenshot into a live landing page—no coding, no design tools, no stress. It might sound impossible, but with Claude Sonnet 3.5’s Artifacts feature, you can do just that.

Here’s how to get started:

1. Enable Artifacts in Claude by clicking the little beaker icon below the chatbox. This will open up the Feature Preview window, where you can toggle the Artifacts feature to “on”.

2. Upload a screenshot of a design you like (e.g. an existing landing page) with this prompt: "Generate a website, with the code, that looks like the attached image.”

3. Preview your landing page directly in the Claude chat window, using the Preview tab on the top right. This lets you interact with your landing page, e.g. by clicking on buttons and links.

4. Want to tweak your landing page? Just tell Claude about the changes you want, like “center the navigation links” and “add a shadow to the Get Started button”. Claude saves your version history, so you can go through as many iterations as you want, reverting back to a previous one if needed.

5. Download the code or HTML file, and voila—your page is ready to host on your website. (No CMS needed.)

💡 Give it a go for yourself by following the steps in our tutorial How to create landing pages from screenshots using Claude's Artifacts.

3. Optimize your page for conversions with ChatGPT

A landing page that gets visitors is only doing half its job. To succeed, your page needs to convert those visitors into subscribers or customers.

With ChatGPT, you can create a landing page copy that guides your audience seamlessly to take action.

Here’s the process you’ll want to follow:

1. First, define your audience and goal for the landing page. Who are you targeting? What do you want them to do? Prompt ChatGPT to generate a brief for a landing page aimed at that target audience, encouraging them to take action by highlighting a key USP of your product or service.

2. Next, ask ChatGPT to suggest a suitable layout for your landing page. Give it more information about your company, including your name, business type, and what you specialize in. ChatGPT should come up with an outline for your page that includes things like the:
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   • Hero section with headline and CTA

   • About Us section

   • Our Services section

   • Testimonials, case studies, or success stories

   • Clear call to action on what to do next

3. Ask ChatGPT to develop specific sections, one by one. Upload your brand guidelines so ChatGPT can match these when writing the copy for your landing page.

4. Once you’ve generated all the sections for the page, it’s time to focus on conversions. The only way to know if your landing page is performing at its best is to A/B test different sections of copy. ChatGPT can help here. Ask for variants of specific sections to test a goal (e.g. “to test what drives more clicks on the header CTA”).

💡 Get all the prompts you need in our full tutorial Mastering landing page conversion.

4. Spy on the competition (and copy their best tactics) using ChatGPT

Want a killer landing page? Borrow what works from your competitors. AI can help you break down their marketing magic and turn it into actionable insights—so you can grab attention and win over potential customers.

Follow these steps to learn from your competitors using ChatGPT:

1. Screenshot your top competitor’s landing page, then upload it into ChatGPT. Prompt the AI to act as a “leading marketing strategist” and task it with analyzing all the different marketing strategies that are being used on the page.

2. ChatGPT will break down the marketing strategies by category, looking at elements like the visual hierarchy and design, the product’s USP, how the page engages users, how CTAs are used, how the page inspires trust, and more.

3. Dig in deeper by asking ChatGPT to pull out specific phrases from the landing page that are being used to persuade a visitor to purchase the product. Then, ask the AI to analyze the writing style and tone in these phrases.

4. Prompt ChatGPT to create a style guide based on this analysis. Once you’ve got the style guide, ask ChatGPT to act as an expert copywriter. Tell it to create headings and subheadings to use on your own landing page—following that style guide.

💡 For step by step instructions and full prompts, go through our detailed tutorial Analysing competitor marketing strategies (Landing page copy).

Why you need the power of AI for better landing pages

Your landing pages can make or break your business. Just a small increase in conversions could make a big difference to your bottom line.

Using AI, you can cut out all the guesswork and tedious tasks involved. AI tools let you:

• Build a basic landing page from a single prompt

• Turn a screenshot of a landing page you like into a full page of your own

• Optimize your copy for conversions (and A/B test it)

• Dig deep into what your competitors are doing well—so you can do the same

So go ahead, try one (or all!) of these approaches and create a landing page that drives sales for your business.