5 growth hacks made easier with AI

From reactivating customers to creating viral clips, AI makes growth marketing less of a headache.

If you can’t keep up with all the ways you’re “supposed to” grow your business—while also juggling everything else on your plate—we’ve got some great AI hacks for you.

Whether it’s reactivating old customers, breaking into influencer marketing, or using Reddit to spot trends, AI can help you work smarter, not harder.

Here are five simple, practical ways to use AI to grow and retain customers across different marketing channels.

1. Discover trends on Reddit before they’re everywhere else

Reddit is full of untapped insights, but digging through endless posts and threads can feel like searching for a needle in a haystack. You could spend hours and not discover anything worth knowing.

The AI tool GummySearch can help you uncover what people are talking about—before your competitors have caught onto the trend.

Here’s how to use it:

1. Sign up for GummySearch. You’ll need a Pro account (you can get a free day pass to try this out).

2. Start by building a custom audience in GummySearch. You’ll need to enter a keyword to target, e.g. “artificial intelligence”, and then select the subreddits you want to include. You can then add more keywords and select more subreddits.

3. Search within this audience for a key topic, within GummySearch. For instance, you might search for discussions about the “best AI image generators”. You’ll see a side panel pop up with a list of discussions about your chosen topic.

4. Not got time to read through all those discussion threads? No worries! Use the “Summary” tab to get a quick AI summary of each thread’s discussion.

5. Continue to dig deep through different themes and patterns in GummySearch, or you can ask the AI a specific question, like “What’s the most common AI image solution people are asking for?”

6. Go even further with the Advanced Search, which lets you search Reddit beyond your chosen audience.

💡 Get step-by-step instructions for using GummySearch in our full tutorial Analyze Reddit trends with AI.

2. Build an AI-enhanced affiliate program

Affiliate marketing can be a huge growth tool for businesses of all sizes, from tiny startups to huge enterprises like Amazon.

With AI, setting up an affiliate program doesn’t have to be intimidating or time-consuming. With ChatGPT, you can easily structure a program, look for partners to recruit, and track performance.

Here’s what to do:

1. Start by defining your goal, which is likely to increase sales. Ask ChatGPT for help, telling it a bit about your business, then asking it, “What might an affiliate program with a goal of increasing sales look like?”

2. Next, get ChatGPT to give you some measurable objectives for your affiliate marketing program.

3. Pick two or three of these objectives and ask ChatGPT to give you specific criteria to consider when selecting affiliate partners, based on your goal, objectives, and the affiliate program structure that the AI has suggested.

4. Ask ChatGPT to create outreach materials, onboarding guides, and promotional assets for affiliates to use, as well as a draft affiliate agreement.

5. Continuously monitor the program, using ChatGPT to create a plan for reviewing performance and gathering feedback from affiliates.

💡 Get all the prompts and guidance you need to do this yourself with our Create an affiliate marketing program with ChatGPT tutorial.

3. Partner with influencers and secure press coverage

Getting influencers to promote your brand is a great way to gain visibility—but let’s face it, outreach can feel like shouting into the void. And when it comes to press coverage, you might not know how to structure a press release or where to send it.

ChatGPT makes it easier to find the right people and craft messages they’ll actually respond to.

These are some steps you can take:

1. Get ChatGPT to suggest blog post ideas for collaborating with influencers in your industry. Give the AI a link to your website so it can come up with relevant topics.

2. Identify 10 influencers in your industry with a strong following on the platform of your choice, using ChatGPT.

3. Then, have ChatGPT draft personalized messages to each influencer in turn, suggesting a collaboration on your blog post about a specific topic.

4. Another option here is to create roundup posts. You can use ChatGPT to come up with topics and draft an outreach email to experts in your niche. It can even organize and format the responses for you, saving a ton of time.

5. For press coverage, have ChatGPT write a first draft of your press release. A great time for doing this is when you’ve just launched a new product or a new version of an existing product.

6. Next, prompt ChatGPT for a list of media outlets that might be interested in your press release. Have it draft emails about your press release, too.

💡 Learn more on Using AI for influencer marketing and press coverage.

4. Turn long videos into viral social clips

Have you ever spent hours trying to find the “good parts” of a video to share on TikTok or Instagram?

AI tools like OpusClip can save you from endless rewatches and let you create professional-looking clips with minimal effort, helping you grow your social following fast.

Here’s how to use it:

1. Start by uploading a long-form video (like a webinar or workshop recording) to OpusClip. The longer the video, the more clips you’ll get!

2. Set clip preferences such as length and genre. For example, you might choose 30-second educational clips for TikTok.

3. Next, choose one of the preset video styles, like “Deep Diver”.

4. Let the AI pick standout moments from your video and auto-generate captions. Once they’re ready, you’ll get an email and your project will show up in your dashboard.

5. Pick a video you like (they won’t all be winners) and then edit it using OpusClip’s built-in tools. You can crop the frame, edit captions, and more.

6. Happy with your clip? Go ahead and schedule it via OpusClip to go out on your social channels—or publish it straight away.

💡 Get a full walkthrough of OpusClip in our guide Turn videos into social clips.

5. Wake up dormant customers with automated campaigns

Reactivating old customers is like finding cash you lost down the back of the sofa.

Past customers already feel a connection to your product or service—they just need a nudge to come back. AI tools like Claude and Zapier can make this process fast and effective.

Here’s how to bring those customers back:

1. Use your CRM (e.g. Hubspot) to create a list of inactive customers. You’ll need to figure out suitable criteria for this, like the last purchase date being over 180 days ago.

2. Prompt Claude to write personalized reactivation emails, bringing in data like first name, last purchase date, and most used product from your CRM. These emails can highlight new features, address past issues, or include special offers like discounts.

3. Set up a Zapier workflow to automate sending these emails as part of a multi-step campaign. You could send an initial email, wait a week, and then follow up with a stronger incentive if there’s no response.

4. Analyze your results to see what works. Track key metrics like reactivation rates, email open rates, and revenue from returning customers.

💡 Build your system with our detailed tutorial, Create an automated customer reactivation system.

Start using AI to grow your business today

With these AI growth hacks, you can stay on top of trends, create a highly effective affiliate program, form strong influencer partnerships, create tons of social content, and bring back dormant customers.

Pick one area to focus on and run through the tutorial today. You could start seeing results almost immediately.