SEO optimisation with AI assistance

How to use AI to optimise your content for search engines and improve its discoverability.

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Leveraging AI for effective content marketing

In this tutorial, we’ll explore how AI tools can help you optimise your content for search engines, improving its discoverability, relevance, and overall effectiveness.

💡 Tip: This tutorial takes a brief look into using ChatGPT to help with optimising your blog posts for search. If you’re looking for a deeper dive, try our Learn how to use ChatGPT for SEO course.

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Expanding keyword research using AI tools

Keyword research is a crucial aspect of SEO, as it helps ensure that your content is discoverable and relevant to your target audience. AI tools like ChatGPT can assist in expanding your keyword research efforts.

Start by providing ChatGPT with a list of seed keywords that are relevant to your business along with the following prompt:

You're a keyword specialist with over 20 years of experience. Based on the keyword list below, suggest 10 more relevant keywords I should be targeting with my content.

[Insert your seed keyword list]

ChatGPT will generate additional relevant keywords based on your seed list, helping you expand your keyword research efforts.

Reverse-engineering content for keyword suggestions

Another way to use AI for keyword research is to reverse-engineer your existing content. Ask ChatGPT to analyse a blog post and suggest relevant keywords to target.

Prompt:

Please perform keyword research for the blog post below/attached. Provide a list of 5-10 relevant keywords and suggest ways to naturally incorporate them into the content.

[Insert your blog post content here or attach as a PDF]

By analysing your content, ChatGPT can identify potential keywords and provide suggestions on how to integrate them seamlessly into your blog post.

<aside>💡 Tip: To find search volume data and conduct more comprehensive keyword research, use specialised SEO tools like SEMrush, Ahrefs, or Ubersuggest in addition to AI-powered tools.

</aside>

Optimising titles, headings, and meta descriptions

ChatGPT can also help optimise your content's titles, headings, and meta descriptions for better SEO performance.

Please provide optimised titles, headings, and meta descriptions for the blog post [below/attached], incorporating the keywords provided.

Keyword list: [Insert your list of target keywords here]

Blog post: [Insert blog post content here if not attaching as PDF]

ChatGPT will generate options for SEO-optimised titles, headings, and meta descriptions based on your target keywords and blog post content.

Improving content quality, readability, and brevity with AI

A key component of copy that is well-optimised for search is its readability. To ensure your content is engaging and easy to read, use ChatGPT to analyse and improve its quality, readability, and brevity.

Continuing in the same chat, use this prompt:

Please review the same blog post specifically for quality, brevity, and readability. Provide suggestions on how to improve the content in these areas.

[Insert your blog post content here or attach as a PDF if starting a new conversation]

ChatGPT will offer suggestions to enhance your content's quality, make it more concise, and improve its readability.

Generating actionable CTAs for readers

Compelling calls-to-action (CTAs) are essential for guiding readers toward desired actions, such as signing up for a newsletter or requesting a quote. Use ChatGPT to generate effective CTAs tailored to your content and target audience.

Prompt:

Please suggest 3-5 actionable CTAs for readers of the blog post [below/attached] who may not be ready to request a quote for roofing services.

[Insert your blog post content here or attach as a PDF if starting a new conversation]

ChatGPT will provide a list of relevant and engaging CTAs that encourage readers to take action, even if they're not yet ready to make a purchase.

By leveraging AI tools like ChatGPT for SEO optimisation, you can improve your content's discoverability, relevance, and overall effectiveness in achieving your marketing goals.

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