Planning and drafting content with AI

Learn to collaborate with AI tools to streamline your content planning and drafting process.

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Leveraging AI for effective content marketing

In this tutorial, we’ll look at how to collaborate with AI tools to streamline your content planning and drafting process, ensuring your content aligns with your goals and resonates with your audience.

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Setting the context for AI tools in the content creation process

Now that we’ve explored blog titles and potential customer pain points, we can look at using AI to plan and draft content.

When using AI tools like ChatGPT for this purpose, you should first make sure you properly set the context. Doing so will help ensure that the generated content aligns with your goals and target audience.

Prompt:

You're an expert SEO copywriter. Create a detailed outline for a blog post titled "Effortless Roof Upkeep: Cost-Effective Solutions for Working Households".

I want the content to address these concerns from customers specifically:

[List concerns]

The key messages should be:

[List key points to cover]

ChatGPT will now generate an outline that is tailored to your needs.

At this point, you could adjust the outline it recommended or keep it as is.

💡 Tip: Using “you’re an expert [profession]” sets the context for AI tools regarding their assigned task.

Now let’s have ChatGPT draw up a first draft of what the blog post could look like. We recommend doing the outline and first draft in separate steps, so as to keep ChatGPT focused and specific.

Great - now please turn this outline into a first draft of the blog post.

This is pretty good for a first draft!

Refining first drafts

Depending on the output you get, you can further iterate and refine the blog post, by asking ChatGPT to:

  • Expand on specific areas or points
  • Adjust the tone and style to match your brand
  • Suggest areas for improvement

You can also use the AI-generated user personas from the previous tutorial to provide feedback on the content, helping you identify areas that need clarification or further development.

Can you read through the blog post you wrote as if you are [specify user persona], and give me any feedback you have on the content? Identify areas that need clarification or further development, for example.

By collaborating with AI tools like ChatGPT, you can streamline your content planning and drafting process, while still maintaining control over the final output.

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