Create a product marketing launch checklist

Develop detailed checklists to ensure all aspects of a product launch are covered.

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Beginner

When you have a new product close to completion, you’ll likely need to start preparing a product announcement and marketing campaign. A product marketing launch checklist can help ensure you nail the launch.

In this tutorial, you will learn how to:

  • Develop a detailed checklist for product launches
  • Ensure all aspects of a launch are covered
  • Monitor and adjust launch plans

Defining launch objectives

For any go-to market activity, you need to set clear goals and milestones so that your team has a direction and you have signals that you’re on the right path.

Setting clear goals

First ask ChatGPT about potential goals for your launch, using this prompt:

We're launching a [product]. What are some key success metrics we should track for the launch?

You’ll get a long list of suggestions but it’s best to narrow it down to 2-3 metrics to keep your team focused. If you can’t decide what the best metrics are for your business, ask ChatGPT.

Our top priority with this launch is [project objective]. Suggest 3 metrics I can communicate across the company that will be most impactful and representative of success or failure.

Identifying key milestones

To ensure your team is on the right path towards these goals, you’ll want to identify milestones or checkpoints that tell you whether you’re headed in the right direction.

For these 3 metrics, identify key milestones I should track to ensure we're successful.

Creating a comprehensive checklist

Now that you have goals identified, you can start to formulate a plan that will help you move the needle on your 3 key metrics. You can track progress towards each milestone to ensure you’re on the right path.

Let’s start with a comprehensive checklist. Since you completed your goal and milestone setting prior to this, ChatGPT will recognize and align behind the goals you’ve confirmed.

With the goals and milestones considered, create a product marketing launch plan in the form of a checklist. Assign which department should own each task, the approximate amount of time it should take (down to the 0.5 day), and the deadline the work should be done by. The product is launching on [launch day].

Depending on your project management system, you may want to reformat your list into a spreadsheet.

Reformat this into a spreadsheet.

Sharing the plan

To make the most of the checklist, share it with your team. Ideally, you share it on the project management tool so you have one source of truth, but it can be as simple as building a shared spreadsheet that everyone has access to.

With your plan shared, use ChatGPT to write a short email to your team to get them excited for the launch.

Write a brief email to the team sharing the launch checklist with them. The email should get people excited about the launch and coordinating across teams to ensure success. Briefly highlight the 3 main metrics the team is rallying around. Assume the checklist is linked to on another platform.

Implementing and monitoring launch activities

As the project owner, you’ll want to regularly check-in with different teams to ensure they’re on track to the agreed upon launch date. This alone can be a lot of work so ask ChatGPT to develop a daily check-in tool for you.

Develop a project tracking template I can use to keep notes on progress for each team.

Congratulations! You’re well on your way to launching your new product. Goals are set, a plan is in place, and your team knows what they need to do to make it happen.

This tutorial was written by Jonah.

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