Leveraging AI for effective content marketing

Use generative AI to elevate your content marketing strategy and drive better results.

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Beginner
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About this course

In this course, you'll learn how AI tools like ChatGPT can help streamline your content marketing efforts and create high-quality, engaging content that resonates with your target audience. From ideation and planning to optimisation and repurposing, you'll discover how AI can help you at every stage of the content creation process.

Throughout the course, you'll gain practical skills in using AI to:

  • Generate ideas
  • Draft compelling copy
  • Optimise for search engines
  • Analyse performance data
  • Adapt your content for various platforms and formats

You’ll leave this course with a full understanding of how to use AI to maximise the impact and efficiency of your content marketing strategy.

Skills you'll learn

  • Use ChatGPT to generate tailored content ideas and topics
  • Collaborate with AI tools to plan and draft high-quality, engaging content
  • Master prompt engineering techniques to get the best results from AI-generated content
  • Optimise your content for search with the help of AI tools
  • Analyse content performance data and make data-driven decisions using AI insights
  • Repurpose and adapt your content for different platforms and formats using AI

Syllabus

The tutorials below are in a sequence, the first one is at the top.

Ideation and topic generation with AI

How AI can help you generate a wealth of content ideas tailored to your audience and goals.

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Planning and drafting content with AI

Learn to collaborate with AI tools to streamline your content planning and drafting process.

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Mastering prompt engineering for better AI-generated content

Uncover tips and tricks for crafting effective prompts to get the best results from AI tools.

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SEO optimisation with AI assistance

How to use AI to optimise your content for search engines and improve its discoverability.

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Analysing content performance with AI

Use AI to analyse content performance data, identify trends, and make data-driven decisions.

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Repurposing content for different platforms using AI

Use AI to quickly adapt content for various platforms and formats to maximise its reach.

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